What Are Nurture Campaigns? Nurture campaigns, or lead nurtures, is a process that marketers use to lay a base and build relationships with clients and the leads that they generate. A well-designed nurture campaign aims at having a steady stream of communication with past and potential customers, building a rapport and guiding them at every step of the marketing funnel. This can be done through multiple methods, some of which we’ll discuss as we go along. Why Nurture? According to Marketo, 96% of the visitors who come to your website are not ready to buy yet. This is because of the fact that
If you are just starting out as a small business owner, you may be thinking that having a website isn’t really necessary if you focus on building a strong social media presence instead. After all, it seems like almost everyone is on at least one social media platform, and every guru will say that social media is where you need to be focusing your efforts. And while social media is important, it should never serve as a substitute for your website. Here are 5 compelling reasons why ever business needs a website. You Can Reach a Global Audience It’s no secret
As a business, you know exactly how much time and other resources can be spent on lead generation. Your ability to attract and capture leads is dependent on many variables, but the point can arguably be made that your website is your most important asset. Your website is the ultimate tool of connection between you and your audience. With the right approach to web design, you can easily master the art of meeting your audience on line and generating the type of high quality leads your business needs to thrive. What is this “right” approach we speak of? Here are
A well designed, professional looking website is the cornerstone of almost every successful business today. Your website is the first impression many new customers will have of your business and you need web design that puts your best foot forward. So, you turn to a professional web designer and watch them work their magic. Having a beautiful, functioning website is one thing, but what happens if nobody can find it? This is especially true for new or small businesses who are getting very little traffic from internet users searching specifically for them. You need a way to generate traffic to
Let’s be honest: you don’t need to be an expert in web design to build a website anymore. There are some great tools available that make it possible for pretty much anyone to build their own site, which is awesome for small businesses with limited budgets that are just starting out. But, there’s a downside. While anyone can create a website, not everyone nails turning it into a lead generation machine on the first try. A website is your primary tool for converting visitors into leads, and there’s a lot involved in getting it right. Many website designs start off
A well-functioning website is one of the most important tools for small businesses today. It’s the central command center for success. You need a website that markets your brand, generates traffic, converts leads, and can adapt to your growing and maturing business. Building a website that can do all this is a challenge that many small businesses face. Limited website design experience, and often even more limited budgets, get in the way of optimizing a website for success. It’s important to view your website as the asset it is. It can attract customers and propel your business forward, but only
Why a Great Design Is Only Half the Task? On any visually interactive project, there are three types of people: The ones who decide to make something for their brand The ones who conceptualize and design stuff And the ones who code it in the language computer and the internet understands Visual appeal. It is undeniably the most important aspect of the any project. After all, businesses create websites and applications for real people, people who will be overwhelmed by the colors, shapes, and typography. So when we see a great design, it’s human to judge that the task is complete. However, the third type of people-
Questions You Must Ask When Developing a Website Design San Diego Website Design San Diego Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. In fact, a site with excellent on-page optimization and strong linking will always suffer under a poorly coded site architecture and/or design. All too often, businesses come to us after the site has already been designed and coded. We then charge the client hundreds, if not thousands of dollars, to make the site search engine friendly. Only then can we start optimizing, promoting and marketing the site. The
Content is king. As a marketer and business owner, I hear this almost every single day - and I’m sure you do too. Truth be told, it’s the context of the content that's really important. You need to find and share content that will either entertain, inspire, educate or convince your audience with each piece you put out.
Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.