Why Small Businesses Should Provide Customers a Personalized Experience
The nimble nature of small businesses most often lends them certain advantages over larger ones, due to their size and flexibility. One such advantage is the capability to offer customers a unique and personalized experience. Even with automated systems and multiple touchpoints, a small business is less likely to be saturated with a high volume of customers and/or corporate bureaucracies that sometimes – not always – get in the way of quality over quantity in serving their customers. Even so, a personalized experience doesn’t just mean being nice. It requires digging a little deeper, getting to know your customers, and providing
3 Ways to Coordinate SEO and PPC for Maximized Results
There are many different components to a successful digital marketing strategy, and professionals will tell you that an integrated approach is what will achieve the results you’re looking for. Even with this, there are elements of digital marketing that are still viewed as completely separate entities – such as SEO and PPC. Search engine optimization and pay per click campaigns are two of the main players for any business wanting to increase visibility, traffic and conversions. While they perform in different ways to achieve results, many businesses are beginning to realize the potential of an integrated approach that includes both
Is Guest Blogging Still an Effective Link Building Strategy?
Link building is one of the toughest challenges of search engine optimization, and it’s tempting to do anything possible to get more links while putting in a little less effort. However, this usually isn’t a good idea. Cutting corners with link building has become one of the biggest taboos of SEO, and the wrong approach can end up hurting your ranking. Guest blogging has been getting a lot of attention lately, with those on both sides of the fence telling you why you should or shouldn’t count on it as part of your link building strategy. This has understandably caused
How to Optimize Images for SEO
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, is that they can be used to bring in organic traffic via search engine image results. But in order for this to happen, they need to be optimized accordingly. Here’s a guide to make you aware of the key things you need to be doing when it
Prioritize Your SEO Best Practices
Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your best SEO practices against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success. TOP 3 BEST SEO PRACTICES CHECKLISTS Priority SEO Checklist Fix Broken Links to ensure the search engines can crawl your client’s site efficiently. Are your links performing? If not you could missing out on keeping
What Happens When You Stop SEO Services?
SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity. So with the holiday season upon us, clients are typically awaiting a winter respite from their monthly visibility efforts. However, though it saves some money in the short term, is this break truly beneficial for a site’s long-term goals? The answer is simply, no. INVESTING IN YOUR SITE The SEO Process As professionals,
What is SEO?
What is SEO? Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that
9 Tools and Apps to Help You Find Amazing Content
Content is king. As a marketer and business owner, I hear this almost every single day - and I’m sure you do too. Truth be told, it’s the context of the content that's really important. You need to find and share content that will either entertain, inspire, educate or convince your audience with each piece you put out.
Prioritize Your SEO Best Practices
Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your SEO services against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success.
What happens when you stop SEO services?
SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity.