Here is an explained overview of why keyword stuffing should be avoided. Optimizing web pages to ace the game of search engines which includes Google is an essential part to get traction on the website, but there needs to be a concerted tactic that needs to be put into place. One of the first thoughts which might cross your mind is the fact that if keywords play an essential role why not stuff the entire article on a single page with all the relevant and searchable keywords. This is what should be avoided at all costs – and here in this
Smush Pro should help resolve all 4 Google PageSpeed Insights image specific recommendations: Efficiently encode images Defer offscreen images Properly size images Serve images in next-gen formats If you’re still seeing any of those in your tests then below are the Smush Pro features you should setup to resolve each PageSpeed recommendation: *Links go to their documentation sections. Serve Images in Next-Gen Formats Resolved by: Smush Pro’s CDN Simply enable our CDN and ensure the “WebP Conversion” setting is enabled and all your images will be served up in WebP format. Properly Size Images Resolved by: Smush Pro’s CDN Another for the Smush CDN. You could resize
The local pack, also known as 3-pack, the ABC pack, and the snack pack, refers to the small section of Google’s search results page that showcases local ranking factors for businesses related to the search query you entered. You’ll find this section every time your query has local intent. It appears just below paid ads and above Google’s organic search results. The local pack includes important information about local businesses, including their location, opening hours, contact information and reviews. Up until a few years ago, the local pack was referred to as the 7-pack, since it displayed the 7 most relevant
When you get as geeked out about all things digital marketing as much as we do, it becomes way too easy to fall into the rabbit hole of reading post after post about all the new trends and changes in the industry. In a way, it’s a lot like reaching into a mixed bag of candy. Some pieces are great and others you immediately reject, but yet you still keep going back for more because the next one might be the best. This is power of content, and even those of us who are elbow deep in it as a
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, is that they can be used to bring in organic traffic via search engine image results. But in order for this to happen, they need to be optimized accordingly. Here’s a guide to make you aware of the key things you need to be doing when it
SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity. So with the holiday season upon us, clients are typically awaiting a winter respite from their monthly visibility efforts. However, though it saves some money in the short term, is this break truly beneficial for a site’s long-term goals? The answer is simply, no. INVESTING IN YOUR SITE The SEO Process As professionals,
SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.
Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.
You have done everything right with your SEO, but you're still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the ways amplification can help take your SEO efforts to the next level.
Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your SEO services against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success.