Follow us

Ola Moana Marketing

increase rankingsThe perils of keyword stuffing and why it should be avoided
keyword stuffing, san diego social media management, social media marketing san diego, social media service san diego, san diego social media marketing expert, san diego social media marketing, san diego social media, san diego marketing expert, ola moana marketing, online advertising san diego, social media san diego, san diego online advertising, brand experience san diego, marketing strategies san diego, web development san diego, san diego website builder, web development company san diego, web developers san diego, san diego web developers, san diego web development company, website developer san diego, web designer in san diego, website development san diego, san diego website development, web designers in san diego, san diego web development, web developer san diego, custom wordpress designer, wordpress web developers, web design san diego, san diego website designer, wordpress web design company, san diego web designer, web design in san diego, website designer san diego, san diego web developer, wordpress website design company, website design company san diego, web developer wordpress, web designer san diego, wordpress web design services, wordpress web developer, san diego web designers, san diego web design companies wordpress web design, san diego web design company, san diego web design, web designers san diego, sofa designers san diego, website design san diego, san diego web agency, web agency san diego, wordpress web development, wordpress web designers, mobile web sites developers san diego, wordpress website developer, wordpress website services, san diego website design, san diego seo service, seo service san diego, seo services san diego, Seo services in san diego, search engine optimization san diego, seo marketing san diego, san diego seo agency, seo experts san diego, seo san diego, local seo san diego, seo in san diego, san diego seo marketing, seo agencies san diego, seo firms san diego, san diego seo services, san diego seo experts, diego seo, seo san diego ca, san diego seo, diego engine marketing san search, sandiego seo agency, san diego search engine optimization expert, san diego search engine optimization, seo company san diego ca, san diego seo marketing firm, san diego local seo experts, seo agency san diego, seo services sites, san diego digital marketing, san diego seo firm, digital marketing san diego, san diego local seo, san diego seo marketing internet services, san diego seo expert, san diego seo consultants, san diego search engine optimization company, affordable seo san diego, diego seo company, san diego seo expert company, san diego professional organic optimization, on site seo expert, seo san, seo services company san diego, marketing san diego, seo specialists san diego

The perils of keyword stuffing and why it should be avoided

Optimizing web pages to ace the game of search engines which includes Google is an essential part to get traction on the website, but there needs to be a concerted tactic that needs to be put into place.

One of the first thoughts which might cross your mind is the fact that if keywords play an essential role why not stuff the entire article on a single page with all the relevant and searchable keywords. This is what should be avoided at all costs – and here in this article, we will take you through the different tactics.

As per Google’s guidelines, the definition of keyword stuffing is essentially the practice of filling a web page with keywords and the ultimate goal is to skirt around the search engine and improve the ranking of the page.

Despite the several penalties and clampdowns, people who curate content and take care of SEO are still stuffing keywords without even realizing the fact that their page will suffer unexpected consequences that could have been avoided in the first place. Typically, keyword stuffing can be segregated into two distinct groups – visible and invisible.

Here we will describe both these in detail:

Visible keyword stuffing

This happens when you are unnaturally repeating a specific keyword or even trying to squeeze them in without any context. If the reader notices the unnatural flow in the article owing to misplaced words, it can be bracketed under visible keyword stuffing.

The other examples of visible keyword stuffing include inserting text blocks which often repeat a keyword as well as and link spamming.

Link spamming is also called spamdexing, and although, it is not directly visible keyword stuffing, the idea behind the practice is the same and the penalties levied are also strict. Hence, if you are looking to jam the content with various links that the search engine interprets as a keyword, it leads to hefty fines and repercussions.

Invisible keyword stuffing

This is where content creators become smart and instead of shoving keywords directly at the users, they simply hide the text as opposed to creating spammy and unreadable content. This is called invisible keyword stuffing.

Now, there are different ways through which one can hide keywords from readers, but then these can be picked up by search engine crawlers. Hence, one can make the color of the text and background the same, but at the same time, web page text is still HTML.

Hence, it can be spotted by the search engines when they crawl and try to index that web page. Apart from this, one can also stuff the keyword within the web page’s HTML code and this includes taking advantage of comment, meta, and/or alt tag – the places where they can be spotted by the search bots.

Hence, it should be understood here that stuffing your web pages with keywords will not help your search rankings. What we advise is that one should actually venture in the opposite direction and try to create a wholesome experience for users.

So, it essentially means that content creators should not simply add keywords just to get high in the rankings, but instead focus on the text which is naturally written as this will allow the users to go through the entire article and not leave the page – this will lead to lower bounce rate and in the long run, it will help you ace the SERP game.

Always, strive to optimize the content both ways – for the user and search engines.

san diego social media management, social media marketing san diego, social media service san diego, san diego social media marketing expert, san diego social media marketing, san diego social media, san diego marketing expert, ola moana marketing, online advertising san diego, social media san diego, san diego online advertising, brand experience san diego, marketing strategies san diego, web development san diego, san diego website builder, web development company san diego, web developers san diego, san diego web developers, san diego web development company, website developer san diego, web designer in san diego, website development san diego, san diego website development, web designers in san diego, san diego web development, web developer san diego, custom wordpress designer, wordpress web developers, web design san diego, san diego website designer, wordpress web design company, san diego web designer, web design in san diego, website designer san diego, san diego web developer, wordpress website design company, website design company san diego, web developer wordpress, web designer san diego, wordpress web design services, wordpress web developer, san diego web designers, san diego web design companies wordpress web design, san diego web design company, san diego web design, web designers san diego, sofa designers san diego, website design san diego, san diego web agency, web agency san diego, wordpress web development, wordpress web designers, mobile web sites developers san diego, wordpress website developer, wordpress website services, san diego website design, san diego seo service, seo service san diego, seo services san diego, Seo services in san diego, search engine optimization san diego, seo marketing san diego, san diego seo agency, seo experts san diego, seo san diego, local seo san diego, seo in san diego, san diego seo marketing, seo agencies san diego, seo firms san diego, san diego seo services, san diego seo experts, diego seo, seo san diego ca, san diego seo, diego engine marketing san search, sandiego seo agency, san diego search engine optimization expert, san diego search engine optimization, seo company san diego ca, san diego seo marketing firm, san diego local seo experts, seo agency san diego, seo services sites, san diego digital marketing, san diego seo firm, digital marketing san diego, san diego local seo, san diego seo marketing internet services, san diego seo expert, san diego seo consultants, san diego search engine optimization company, affordable seo san diego, diego seo company, san diego seo expert company, san diego professional organic optimization, on site seo expert, seo san, seo services company san diego, marketing san diego, seo specialists san diego

San Diego Social Media Marketing and Website Design Business Ola Moana Marketing is a business designed to help companies with internet marketing campaigns from top to bottom.