If you’re interested in maximizing the return you get from your marketing efforts, elevating your video marketing game is the target you need to aim for. Video has become extremely relevant to digital marketing, with 76% of marketers saying that video alone helped to increase traffic to their websites. Video also has a proven track record with social media marketing, earning billions of views each day on just Facebook alone. While it’s obvious that video is great for captivating and engaging audiences, businesses aren’t always sure how to naturally integrate video marketing into the existing content strategy. Fortunately, it’s become
Look at the core of just about any digital marketing campaign and you’re going to see social media as the dominating focus. Social media is where brands go to meet their audience, and it’s marketing power is only limited by the energy businesses are willing to invest. The tricky thing about social media is it’s always fluctuating. For example, according to Pew research, the number of younger users has remained fairly consistent, but the number of people age 50+ that are using social media has continued to grow. There are also shifts among the networks themselves, with pretty fierce battles
Ten years ago, I had no idea that freelance graphic design and a strong interest in documenting travel, waves and concerts would ultimately lead to a fun and rewarding video production business. And I’m not flying across the world shooting surf documentaries (maybe next year), but instead, I’m growing a sustainable video business that could eventually take me there.