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SEO Optimization Tag

The local pack, also known as 3-pack, the ABC pack, and the snack pack, refers to the small section of Google’s search results page that showcases local ranking factors for businesses related to the search query you entered. You’ll find this section every time your query has local intent. It appears just below paid ads and above Google’s organic search results. The local pack includes important information about local businesses, including their location, opening hours, contact information and reviews.   Up until a few years ago, the local pack was referred to as the 7-pack, since it displayed the 7 most relevant

When you get as geeked out about all things digital marketing as much as we do, it becomes way too easy to fall into the rabbit hole of reading post after post about all the new trends and changes in the industry. In a way, it’s a lot like reaching into a mixed bag of candy. Some pieces are great and others you immediately reject, but yet you still keep going back for more because the next one might be the best.   This is power of content, and even those of us who are elbow deep in it as a

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.