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November 2018

The local pack, also known as 3-pack, the ABC pack, and the snack pack, refers to the small section of Google’s search results page that showcases local ranking factors for businesses related to the search query you entered. You’ll find this section every time your query has local intent. It appears just below paid ads and above Google’s organic search results. The local pack includes important information about local businesses, including their location, opening hours, contact information and reviews.   Up until a few years ago, the local pack was referred to as the 7-pack, since it displayed the 7 most relevant

If you are just starting out as a small business owner, you may be thinking that having a website isn’t really necessary if you focus on building a strong social media presence instead.  After all, it seems like almost everyone is on at least one social media platform, and every guru will say that social media is where you need to be focusing your efforts. And while social media is important, it should never serve as a substitute for your website.   Here are 5 compelling reasons why ever business needs a website.   You Can Reach a Global Audience   It’s no secret

There are many different components to a successful digital marketing strategy, and professionals will tell you that an integrated approach is what will achieve the results you’re looking for. Even with this, there are elements of digital marketing that are still viewed as completely separate entities – such as SEO and PPC.   Search engine optimization and pay per click campaigns are two of the main players for any business wanting to increase visibility, traffic and conversions. While they perform in different ways to achieve results, many businesses are beginning to realize the potential of an integrated approach that includes both

Link building is one of the toughest challenges of search engine optimization, and it’s tempting to do anything possible to get more links while putting in a little less effort. However, this usually isn’t a good idea. Cutting corners with link building has become one of the biggest taboos of SEO, and the wrong approach can end up hurting your ranking.   Guest blogging has been getting a lot of attention lately, with those on both sides of the fence telling you why you should or shouldn’t count on it as part of your link building strategy. This has understandably caused

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