There are many different components to a successful digital marketing strategy, and professionals will tell you that an integrated approach is what will achieve the results you’re looking for. Even with this, there are elements of digital marketing that are still viewed as completely separate entities – such as SEO and PPC. Search engine optimization and pay per click campaigns are two of the main players for any business wanting to increase visibility, traffic and conversions. While they perform in different ways to achieve results, many businesses are beginning to realize the potential of an integrated approach that includes both
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, is that they can be used to bring in organic traffic via search engine image results. But in order for this to happen, they need to be optimized accordingly. Here’s a guide to make you aware of the key things you need to be doing when it
SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.
Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.
SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity.