x

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt

Business Growth Tag

The mantra of every business revolves around growth potential. Business owners who have figured out how to generate referrals from their existing customer base are more likely to survive and thrive. A study published in the Journal of Interactive Advertising indicated that word-of-mouth advertising appeared to have a more significant impact on shopping and buying decisions than traditional marketing methods. Generating qualified referrals is a solid strategy with positive outcomes, but it is a strategy that requires planning and finesse. The Power of ReferralsReferrals from third parties who have experienced your product or service are considered highly credible. However, these referrals should be

There are many different components to a successful digital marketing strategy, and professionals will tell you that an integrated approach is what will achieve the results you’re looking for. Even with this, there are elements of digital marketing that are still viewed as completely separate entities – such as SEO and PPC.   Search engine optimization and pay per click campaigns are two of the main players for any business wanting to increase visibility, traffic and conversions. While they perform in different ways to achieve results, many businesses are beginning to realize the potential of an integrated approach that includes both

If you’re interested in maximizing the return you get from your marketing efforts, elevating your video marketing game is the target you need to aim for. Video has become extremely relevant to digital marketing, with 76% of marketers saying that video alone helped to increase traffic to their websites. Video also has a proven track record with social media marketing, earning billions of views each day on just Facebook alone. While it’s obvious that video is great for captivating and engaging audiences, businesses aren’t always sure how to naturally integrate video marketing into the existing content strategy. Fortunately, it’s become

Let’s be honest: you don’t need to be an expert in web design to build a website anymore. There are some great tools available that make it possible for pretty much anyone to build their own site, which is awesome for small businesses with limited budgets that are just starting out. But, there’s a downside. While anyone can create a website, not everyone nails turning it into a lead generation machine on the first try. A website is your primary tool for converting visitors into leads, and there’s a lot involved in getting it right. Many website designs start off

With over 200 factors playing a part in Google’s algorithm, developing a successful SEO strategy has always been complex. But now, as Google strives to improve the quality of their search results, we’re finding that some of tried and true strategies are falling off the grid and new ones are taking their place. One example of this is structured data. If you want to stay ahead of the game in search engine optimization, understanding structured data markup and how it influences results is key for building, and keeping, your SEO momentum. Here’s what you need to know. What Is Structured

Local SEO is a collection of search engine optimization strategies that help businesses get noticed by a local audience. Businesses with a physical location, or those that provide services to a specific geographical location benefit from local SEO. The great thing about local SEO is that it gives small businesses an advantage. This isn’t about a bidding war on keywords or having tens of thousands of followers of social media. Local SEO helps small businesses meet the members of their community face to face, on a local level, where it counts. Sounds amazing, but how is local SEO different from standard

Look at the core of just about any digital marketing campaign and you’re going to see social media as the dominating focus. Social media is where brands go to meet their audience, and it’s marketing power is only limited by the energy businesses are willing to invest. The tricky thing about social media is it’s always fluctuating. For example, according to Pew research, the number of younger users has remained fairly consistent, but the number of people age 50+ that are using social media has continued to grow. There are also shifts among the networks themselves, with pretty fierce battles