How to attract an audience has been a million dollar question since times immemorial, whether it’s the good old town criers or in recent times, as we like to say, website engagement. One of the silent killers of any firm is their online engagement, even after their vivacious content and professionally designed websites; many companies simply fail to make their presence on the Web World felt – with so much as to get hundred or thousand visitors a month. So let us not rub our noses in disdain and believe that speaking volumes through the white screen is not doable.
With multiple social media channels, online forums, and review sites too many to list, consumers are driving change in the hotel industry and part of that is their willingness to trust online reviews. Whether or not you are managing your business listing on TripAdvisor’s review site, people are telling their stories, sharing their impressions, and rating your business on that site every day
Snapchat is both a blessing and a curse for marketers. It's a blessing in that it provides a direct link to the coveted "Millennial" demographic - according to Snapchat's own stats, the app reaches more than 41% of all 18 to 34 year olds in the US, every day.
Ten years ago, I had no idea that freelance graphic design and a strong interest in documenting travel, waves and concerts would ultimately lead to a fun and rewarding video production business. And I’m not flying across the world shooting surf documentaries (maybe next year), but instead, I’m growing a sustainable video business that could eventually take me there.