Follow us

Ola Moana Marketing

Business AdvertisingThe Small Business Website Checklist
ola moana marketing, social media consulting san diego, jeton prince, hotel social media san diego, san diego hotel social media marketing, san diego social media marketing, san diego animated video creation, san diego social media, social media marketing san diego, social media san diego, san diego real estate photos, san diego seo services, san diego real estate photography, san diego real estate photographer, san diego website design, san diego website designer, san diego marketing firms, hotel social media marketing, seo san diego, san diego seo, san diego video production, san diego wordpress websites, wordpress website san diego, wordpress websites san diego, san diego wordpress website

The Small Business Website Checklist

A well-functioning website is one of the most important tools for small businesses today. It’s the central command center for success. You need a website that markets your brand, generates traffic, converts leads, and can adapt to your growing and maturing business.

Building a website that can do all this is a challenge that many small businesses face. Limited website design experience, and often even more limited budgets, get in the way of optimizing a website for success.

It’s important to view your website as the asset it is. It can attract customers and propel your business forward, but only if it has the right components. What does that mean in today’s digital landscape? Here are nine things that every small business website needs.

Responsive Design

According to Pew Research, 77% of Americans own smartphones, and 53% own a tablet. You can’t assume that customers are reaching you through their desktops, so you need a site that’s designed to fluidly adapt its layout to whatever device the consumer is using. Responsive design allows your site to be viewed and navigated across multiple devices.

Fast Loading Speed

Think people are willing to wait around for your page to load? Think again. The sweet spot for page loading is 2 seconds because, at the 3 second mark they’re going to start thinking about backing out and visiting your competitor. Fast loading speed is crucial.

Relevant Home Page Content

It isn’t the quantity of content on your home page that matters, but the quality. Home page content should instantly tell the visitor why they’re there. Strong headlines and captivating visuals help seal the deal.

Thorough and Accurate Contact Information

There’s nothing more frustrating than wanting to contact a business, but having their information be impossible to find. Contact information including location, phone number, and email should be visible and up to date. Making this information difficult to find detracts from your credibility.

Simple Navigation

Visitors don’t want to work just to get around your site. Strong websites have a simplified, visible navigation menu that doesn’t overcomplicate the process.


Video is a huge marketing tool, and there’s lots of ways that small businesses can optimize it, including making a place for it on their websites. How important is video? Well, 4 times as many consumers would rather watch a video about a product or company than read about it. That’s a lot of engagement you’re missing if you’re not using video.


It’s being said everywhere that content is king. Your website should be your home base for great content. Add a blog, video blog, podcast, newsletter, etc. If it’s quality content that’s relevant to your audience, it’s a win.

Social Proof

Reviews and testimonials are an important part of the consumer journey. Include reviews, and written or video testimonials of your brand on your website.

A Conversion Factor

Finally, you need something that sells. Depending on your small business, this could be in the form of a CTA, optimized product pages, an accelerated checkout process, or all the above. The goal is to make it too easy for visitors to convert.


Does your small business website have all the winning components? It’s time to build a website that’s going to help grow your business. Contact Ola Moana Marketing today, and let’s talk about your new website.

san diego social media management, social media marketing san diego, social media service san diego, san diego social media marketing expert, san diego social media marketing, san diego social media, san diego marketing expert, ola moana marketing, online advertising san diego, social media san diego, san diego online advertising, brand experience san diego, marketing strategies san diego, web development san diego, san diego website builder, web development company san diego, web developers san diego, san diego web developers, san diego web development company, website developer san diego, web designer in san diego, website development san diego, san diego website development, web designers in san diego, san diego web development, web developer san diego, custom wordpress designer, wordpress web developers, web design san diego, san diego website designer, wordpress web design company, san diego web designer, web design in san diego, website designer san diego, san diego web developer, wordpress website design company, website design company san diego, web developer wordpress, web designer san diego, wordpress web design services, wordpress web developer, san diego web designers, san diego web design companies wordpress web design, san diego web design company, san diego web design, web designers san diego, sofa designers san diego, website design san diego, san diego web agency, web agency san diego, wordpress web development, wordpress web designers, mobile web sites developers san diego, wordpress website developer, wordpress website services, san diego website design, san diego seo service, seo service san diego, seo services san diego, Seo services in san diego, search engine optimization san diego, seo marketing san diego, san diego seo agency, seo experts san diego, seo san diego, local seo san diego, seo in san diego, san diego seo marketing, seo agencies san diego, seo firms san diego, san diego seo services, san diego seo experts, diego seo, seo san diego ca, san diego seo, diego engine marketing san search, sandiego seo agency, san diego search engine optimization expert, san diego search engine optimization, seo company san diego ca, san diego seo marketing firm, san diego local seo experts, seo agency san diego, seo services sites, san diego digital marketing, san diego seo firm, digital marketing san diego, san diego local seo, san diego seo marketing internet services, san diego seo expert, san diego seo consultants, san diego search engine optimization company, affordable seo san diego, diego seo company, san diego seo expert company, san diego professional organic optimization, on site seo expert, seo san, seo services company san diego, marketing san diego, seo specialists san diego

San Diego Social Media Marketing and Website Design Business Ola Moana Marketing is a business designed to help companies with internet marketing campaigns from top to bottom.