White Hat SEO Techniques: It’s Not About Gaming Google
SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.
Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.
9 Tools and Apps to Help You Find Amazing Content
Content is king. As a marketer and business owner, I hear this almost every single day - and I’m sure you do too. Truth be told, it’s the context of the content that's really important. You need to find and share content that will either entertain, inspire, educate or convince your audience with each piece you put out.
Can you define what a landing page is?
A landing page is one of the most powerful tools available to the modern marketer. But why, if landing pages are so powerful, do so few know the difference between a homepage and a landing page. Jamarie Milkovic, Instapage’s Marketing Evangelist, defines what a landing page is, and what it is not. Watch now and get the clarity you’ve been looking for.
9 ways to wow users with home page design
How to attract an audience has been a million dollar question since times immemorial, whether it’s the good old town criers or in recent times, as we like to say, website engagement. One of the silent killers of any firm is their online engagement, even after their vivacious content and professionally designed websites; many companies simply fail to make their presence on the Web World felt – with so much as to get hundred or thousand visitors a month. So let us not rub our noses in disdain and believe that speaking volumes through the white screen is not doable.
How to Improve Hotel TripAdvisor Ranking
With multiple social media channels, online forums, and review sites too many to list, consumers are driving change in the hotel industry and part of that is their willingness to trust online reviews. Whether or not you are managing your business listing on TripAdvisor’s review site, people are telling their stories, sharing their impressions, and rating your business on that site every day
Snapchat 101: What Brands Need to Know [Infographic]
Snapchat is both a blessing and a curse for marketers. It's a blessing in that it provides a direct link to the coveted "Millennial" demographic - according to Snapchat's own stats, the app reaches more than 41% of all 18 to 34 year olds in the US, every day.
7 Tips for Finding Your Niche as a Videographer
Ten years ago, I had no idea that freelance graphic design and a strong interest in documenting travel, waves and concerts would ultimately lead to a fun and rewarding video production business. And I’m not flying across the world shooting surf documentaries (maybe next year), but instead, I’m growing a sustainable video business that could eventually take me there.
Become an expert on Google
Google has several entities that we use everyday including Gmail, Google Maps, Adwords, Google Docs, Google Calendar, Google Voice, Analytics and Google Earth just name a few
How to amplify your already spectacular SEO
You have done everything right with your SEO, but you're still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the ways amplification can help take your SEO efforts to the next level.
How to optimize images for SEO
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images.