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March 2015

How can you accomplish your online branding goals as efficiently as possible? Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies don't think of social sites (i.e. Twitter, Facebook, Instagram, Linkedin) as "websites for kids". They are valuable Internet marketing and networking resources for business. On the other hand, there are 4 major issues involved with diving into SMM without the proper knowledge and strategies. These can "make" or "break" your success in social media marketing: GETTING STARTED IN SOCIAL MEDIA MARKETING Make wise choices from the beginning and move forward with a "plan of action"! Prior to

If you’re still not an adopter of social media, get on board this train fast. If you don’t have a Facebook page at the bare minimum, Millennials might wonder if you are worth their time. They want to be able to “Check In” on Facebook, post kudos or complaints to your page, and Tweet about a problem they are having at your property or an amazing experience you enabled them to have. And you can be sure if they are staying at your hotel or dining in your restaurant, a well-positioned Selfie or close-up of their entry is going to