Photography has never been more important to selling real estate than it is today. The markets are heating up again and demand for real estate creates demand for photography. You never get a second chance to make a first impression. That first visual impression of a home for sale is essential to driving and maintaining interest in a property. In today’s market, buyers have very high visual expectations, short attention spans, and they require clear information instantly. Prospective buyers have an abundance of resources and before they are willing to schedule an appointment to see a property, they prefer to view the property online. The only way to entice them into looking further at a property is with professional photography.
Before you can sell a property, you have to get potential buyers visiting the property. According to Digital House Hunt, a joint report between the National Association of Realtors Research and Google, the future of the real estate market is marketing to home shoppers online. The report states that 90% of homebuyers searched online during their home-buying process. Additionally, it states that 28% of new-home shoppers used their mobile devices. These statistics enforce our belief that in order to represent the property the best way possible is with professional photography.