What Is Digital Presence?


Like street signs or billboards do offline, digital presence ensures that customers who search online find their way to local businesses in person. To succeed, every business in the world needs a strong digital presence.

Why is it important?

Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds — a 2013 study found that up to 40% of location info online is wrong! Why is so much information incorrect? Because there’s no permanent record or single source of location data online. This is a HUGE problem that you can help solve.

Why is there a recurring fee? Can’t I just fix this once?

There’s actually no permanent record when it comes to online listings. The only way to ensure your listings are correct is to continually control them through our platform. There are tons of sites out there, and each has its own database and method of compiling data.  When you work with us, we lock your listings and ensure these directories don’t overwrite your listings with data from any other sources.  The recurring fee signals to publishers that your listing is live and active. It also allows you to continue using our real-time solution to update enhanced content like special offers, menus, products & services, bios, and reviews — which you couldn’t do manually on most sites.

When a business’s listings are complete with hours, reviews, ratings, photos and relevant information like menus or product lists, consumers are 197% more likely to view that business asa place they can depend on.