SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.
Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.
Content is king. As a marketer and business owner, I hear this almost every single day - and I’m sure you do too. Truth be told, it’s the context of the content that's really important. You need to find and share content that will either entertain, inspire, educate or convince your audience with each piece you put out.
A landing page is one of the most powerful tools available to the modern marketer. But why, if landing pages are so powerful, do so few know the difference between a homepage and a landing page. Jamarie Milkovic, Instapage’s Marketing Evangelist, defines what a landing page is, and what it is not. Watch now and get the clarity you’ve been looking for.
How to attract an audience has been a million dollar question since times immemorial, whether it’s the good old town criers or in recent times, as we like to say, website engagement. One of the silent killers of any firm is their online engagement, even after their vivacious content and professionally designed websites; many companies simply fail to make their presence on the Web World felt – with so much as to get hundred or thousand visitors a month. So let us not rub our noses in disdain and believe that speaking volumes through the white screen is not doable.
With multiple social media channels, online forums, and review sites too many to list, consumers are driving change in the hotel industry and part of that is their willingness to trust online reviews. Whether or not you are managing your business listing on TripAdvisor’s review site, people are telling their stories, sharing their impressions, and rating your business on that site every day